Fred
In 1936, Fred Samuel opened his first jewelry store in Paris. Sea lover, he travelled around the rivieras of the world alongside the beautiful people. Today Fred is part of the LVMH Group.
The logotype celebrates the uniqueness of the designer, mixing luxury, glamour and nature. Carved like a precious stone, the typography was tailor-made for Fred. Generosity and sensuality of the brand are now embodied in the curve of the R.
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Brand identity:
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Designed at Dragon Rouge
Thank you!