RoissyBus
The RATP wishes to improve the visibility and legibility of its bus service connecting Paris-Opera with Roissy Charles de Gaulle airport, while enhancing the image of the RATP in the eyes of foreign visitors.
The logotype use the graphic codes of the parisian public transportation system, that greatly improve voyagers’comprehension of the service, and create a climate of trust in the process.
Concept:
Brand identity:
Designed at Minale Design Strategy
Thank you!